Summary

News Details regarding how WWE’s creative process works in 2026 Aaron Rift While speaking on his podcast, WWE Executive Director Bruce Prichard commented on how WWE’s creative process has changed over the years… “You have a lot of different minds pitching ideas and different stories and things. We did everything.

What do we actually know?

  • There was a time when it was just the three of us.
  • We talked to the talent, talked to the producers, produced it, wrote it — we did everything.
  • Now you have a team of highly creative people pitching.

Sources

  • Story reported on NoDQ